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In the world of online commerce, choosing the right agency to create and manage your eCommerce site is crucial. The WordPress platform, combined with WooCommerce, is a popular solution for online sales sites, but choosing the right agency for your project makes all the difference. This choice will impact your site's performance, SEO, user experience and, ultimately, its commercial success. Here are the key factors to consider when selecting an eCommerce agency to suit your needs.
1. Clarify your eCommerce objectives
Before you start evaluating agencies, define the specific objectives of your project. These may include increasing conversion rates, unique personalization to reflect your brand, optimizing speed for better performance, or enhancing security. By being clear about your priorities, you'll be better able to identify agencies with the necessary expertise and tools.
Example: If you're aiming to improve site speed to reduce shopping cart abandonment, look for an agency that masters performance plugins like LiteSpeed or FlyingPress and image compression techniques.
2. Why Choose a WordPress Agency for Your eCommerce?
WordPress is the world's most widely used CMS, powering over 43 % websites, according to W3Techs. Coupled with WooCommerce, it enables the creation of robust, flexible and customizable eCommerce sites. An agency specializing in WordPress and WooCommerce understands the intricacies of this powerful combination, offering you turnkey expertise to develop your online store.
A specialized agency takes care of site design, optimization and maintenance, allowing you to concentrate on developing your business.
3. Search for WooCommerce and SEO Expertise
Expertise in WooCommerce and SEO is fundamental to ensuring that your site is visible in search engines and performs well. A skilled WooCommerce agency can integrate advanced features for the customer experience and optimize your site for optimal SEO.
Example: An agency experienced in WooCommerce and SEO will be able to configure plugins like RankMath or Yoast SEO, optimize your URL structure and HTML tags, and propose content strategies to boost your visibility on Google.
4. Focus on Innovation and Automation
In a sector as competitive as eCommerce, innovation and automation solutions can make a big difference. An innovative agency will be able to integrate marketing automation, inventory management and customer relations tools.
Example: Automation can, for example, be used to send personalized emails to customers after a purchase, offer abandoned cart reminders, or launch targeted advertising campaigns on Facebook and Google. These automated features improve customer engagement and conversions without any additional manual effort.
5. Check completed projects and case studies
A quality agency should be able to show concrete examples of its past work, including case studies illustrating its impact on projects similar to yours. As you peruse their portfolio, analyze whether they've been able to customize WooCommerce features and optimize the user experience.
Example: If you're in fashion, look for an agency that has already worked on similar eCommerce sites and knows the specifics of this sector, such as inventory management, product returns and fast delivery options.
6. Choose a flexible, customer-focused agency
SMEs and entrepreneurs have specific needs. A flexible, customer-focused agency will offer a tailor-made approach to suit your budget and priorities.
By opting for a human-scale agency like ActivDev, you benefit from a personalized approach where listening and adaptability are at the heart of the process. This allows you to co-create an eCommerce site that reflects your brand's unique identity, while maximizing efficiency.
7. Importance of SEO Optimization and User Experience (UX)
SEO and UX optimization are two essential levers for attracting visitors and converting them into customers. An experienced agency must master SEO practices to improve your site's visibility, and UX optimization to offer a fluid navigation experience.
Example: A good agency will ensure that your site is mobile-friendly, with a responsive design and pages that load quickly. This also includes setting up optimized navigation paths to reduce bounce rates and improve SEO ranking.
8. Ensure comprehensive services: maintenance and safety
A good eCommerce site requires ongoing monitoring, and a competent agency should offer regular maintenance, including updates to the CMS, plugins and security solutions. As WordPress is a widely used platform, it is also a prime target for cyber-attacks, hence the importance of robust security services.
9. Expertise in e-marketing and automation
A good agency needs to know how to deploy effective marketing campaigns (Google Ads, Facebook Ads) and emailing strategies using WooCommerce automation tools. The aim is to attract and retain customers by maximizing engagement.
Example: By setting up abandoned cart reminders, personalized promotions or loyalty emails, a specialized agency can help you increase conversions and improve customer retention.
How ActivDev Can Help
At ActivDev, we specialize in creating eCommerce sites on WordPress and WooCommerce, with a particular focus on user experience, performance, security and SEO optimization. Our tailored approach ensures that every aspect of your site is optimized to attract and convert customers, while strengthening loyalty through intelligent automation solutions.
Our expertise in WooCommerce and our commitment to innovation enable us to offer solutions tailored to the specific needs of each customer. Whether you're an SME or a large enterprise, our team is committed to offering a scalable solution that grows with your business. With ActivDev, you have a trusted partner for lasting online success, propelling your eCommerce store to new heights.
