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Customer Retention Cost Calculator
Use this tool to optimize your loyalty strategies and maximize the profitability of your existing customers.
Customer retention cost is a key indicator for measuring the effectiveness of customer loyalty efforts.
ActivDev's Cost of Retention Calculator helps you understand how much you're investing to keep your customers coming back, and whether this expenditure is worthwhile.
Control Costs and Increase Profits
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Why Calculate Customer Retention Cost?
Knowing the cost of customer retention enables you to adjust your budgets and focus your efforts on high-ROI loyalty initiatives. With an effective retention strategy, you can :
- Increase customer lifetime value by encouraging recurring purchases.
- Reduce marketing expenses by focusing on existing customers.
- Improving profitability of each customer, optimizing loyalty costs.
How to use ActivDev's Customer Retention Cost Calculator
Enter the following information:
- Monthly marketing budget Indicate your marketing budget dedicated to customer loyalty.
- Loyalty program costs Enter the monthly expenses associated with your loyalty program (rewards, discounts, etc.).
- Customer service costs Indicate the amount spent on customer service or support for the retention period.
- Costs UX improvement UX improvements: Mention the costs of UX improvements (optimizing the user experience) that boost loyalty.
- Number of loyal customers Enter the average number of recurring customers.
- Average revenue per customer Enter the average monthly revenue generated by each customer.
The calculator will provide you with a complete analysis, including the retention cost per customerthe total retention costand a Monthly retention ROI. In the blink of an eye, you'll see whether your loyalty efforts are paying off.
ActivDev: Your Partner for an Effective Customer Retention Strategy
At ActivDev, we help you optimize your loyalty costs to maximize the profitability of each customer. Whether you're looking to improve your customer service, strengthen your loyalty program or optimize the user experience, our team is here to support you.
Contact us for personalized advice and find out how we can transform your retention strategy.
