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Customer Value Calculator for eCommerce or Consulting
Calculating the value of each customer, or "Customer Lifetime Value," is a key indicator for online businesses.
This calculation helps you better understand the average financial contribution of each customer over the long term.
By using our Customer Value Calculator, you can easily assess the profitability of your marketing strategies and adjust your approach to maximize your revenues.
Customer Value Calculator
Frequently asked questions
Any questions?
Why Calculate Customer Value?
Knowing a customer's value is essential for making data-driven decisions, optimizing your marketing budget and guiding your retention strategies. By assessing the Customer Lifetime Valueyou can :
- Identify the most profitable customer segments
- Improve the effectiveness of your advertising spend
- Prioritizing loyalty efforts
How to use ActivDev's Customer Value Calculator?
- Average order value : Indicate the average value of a transaction.
- Annual purchase frequency Note the average purchase frequency for each customer.
- Annual churn rate Estimate the percentage by which the average order value falls each year
In just a few steps, our calculator will provide you with an estimate of the financial value of each customer, enabling you to better plan and prioritize your growth strategies.
How can you optimize your strategies with ActivDev?
With this information in hand, you're ready to optimize your marketing actions and improve the profitability of your eCommerce site.
At ActivDev, we work with companies to develop tailor-made loyalty and acquisition strategies, focused on maximizing customer value.
Where to find our services
Find a summary of our services on the page Our services.
For a detailed overview, please contact us.
